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Anchor in political advertising is turned up a political actor, as well as the logo of a political party. In economic advertising anchor appears to be directly the product, the label, the shape of the logo, color, accompanying text; as a consequence these factors should not be taken lighthearted. Anchoring in politics will allow a political party to get more votes and therefore in the economy anchors include the desire of the buyer to purchase a specific product or obtain a service. If we consider figure 1, is the marketing factor that influences the consciousness and often unconscious on the part of the buyer and marketers get a positive reaction.
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Kinesthetic anchors in economic advertising can be probes that are put in print, the smell in the trading room. In political advertising these anchors can be the use of substandard materials, such as velvet paper for business cards, plastic bags, natural media for promotional materials, etc. Such advertising is aimed at the female audience that is interested in diets, good shape and who completely eliminate bread from their diet.
In both cases, creating a brand, which in consequence are promoting. Anchoring in policy will allow a political party to gain more votes, and therefore in the economy, anchors include the desire of the buyer to purchase a specific product or service. Anchor in political advertising may be a political actor, as well as the logo of a political party. In economic advertising anchor is directly the product itself, the label, the shape of the logo, color, accompanying text, as a result, these factors should be taken seriously. In politics the use of the name, is an excellent anchor.
Examined the hypothesis that separating Economics and politics marketing specialists lose a lot. The authors propose to look at these two vectors through a single prism of the tools of marketing and psychology. The advertising uses beautiful images that нейролингвистическое программирование create a positive emotional state and in the end you receive the advertised product, or a political actor. Such ad can be both a video and a printed element. This kind of advertising is an effective advertising message only a short period of time.
These marketing communications work for a very long time and are very effective in radio advertising and video content. Characterized by intense and deep condition of the consumer.
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The ad explains that the treat can be eaten without fear and one should enjoy life and that is emotions that are positively reinforced. On the Fig.2 an anchor is the political actor – Mr. Zyuganov. This advertising will evoke positive emotions of senior voters and those who are nostalgic for the Soviet Union. Further various examples of anchoring in the economic and political advertising will be reviewed.
- So, the mention of names of political leaders causes a strong emotional reaction.
- In politics the use of the name, is an excellent anchor.
- In the economy is the product name, or trademark, which also can sound in different ways.
In marketing communication used classical music that takes me peace of mind and creates a positive attitude, at the end the announcer says about the advertised product, or a political party. Elementary auditory anchoring can be used in radio advertising, in a rare case https://itstep.org/ in the video. The article describes the use of the tool of neuro-linguistic programming, such as anchoring, with examples of political and economic advertising. In various examples, the authors have demonstrated the overall impact on the psychology of the consumer.
Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. Under auditory anchors means music, voice, intonation, etc.
Neuro-linguistic programming (NLP) is an approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States in the 1970s. NLP has since been overwhelmingly discredited scientifically, but continues to https://deveducation.com/blog/neirolingvisticheskoe-programmirovanie-eto-nauka/ be marketed by some hypnotherapists and by some companies that organize seminars and workshops on management training for businesses. Bandler and Grinder also claim that NLP methodology can “model” the skills of exceptional people, allowing anyone to acquire those skills.
In conclusion it should be highlighted that by using NLP technologies and more specifically such a tool as anchoring a certain influence on the subject of communication is exerted. Marketing specialists need to adopt this tool for constructing and understanding the political and economic reality. Collectively such promotional communication creates a positive mood and can serve as a kinesthetic anchor. This effective advertising message is effective very short time.
Auditory anchors in the economic advertisements can be audio. In political advertising – political voice actor, his intonation, non-standard phrase. https://deveducation.com/ A vivid example of this phenomenon in politics are the characteristic features of the speech of Zhirinovsky V. or for instance Brezhnev L.
They claim as well that, often in a single session, NLP can treat problems such as phobias, depression, tic disorders, psychosomatic illnesses, near-sightedness, allergy, common cold, and learning disorders. There is no scientific evidence supporting the claims made by NLP advocates and it has been discredited as a pseudoscience by experts. Scientific reviews state that NLP is based on outdated metaphors of how the brain works that are inconsistent with current neurological theory and contain numerous factual errors. Even so, NLP has been adopted by some hypnotherapists and also by companies that run seminars marketed as leadership training to businesses and government agencies.
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So, the mention of names of political leaders causes a strong emotional reaction. In the economy is the product name, or trademark, which also can sound in different ways.
It makes sense to use immediately before the election or before bringing products to market (early life cycle). The authors of this article propose to look нейролингвистическое программирование at both sides of these aspects through the prism of NLP (Neuro-Linguistic Programming) and some examples to show the relationship of these two components.
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Basic anchoring should be used immediately before the election or before the product launch on the market, at the very beginning of the life cycle. Both in politics and in the economy it is important to convey the right information. The key point is that this communication is intentional in nature and is born to obtain the necessary reaction from the recipient. To do this, create ads, articles, posters, and more.